長(zhǎng)壽酒店標(biāo)志設(shè)計(jì)FinnAir has good reason to retain much of its former visual芬蘭有很好的理由保持它的許多前視覺brand品牌and identity. 和認(rèn)同。With almost ninety years in existence, the company currently transports more than seven million customers per year throughout Finland and Europe. 幾乎九十年,公司目前運(yùn)輸存在每年超過(guò)七百萬(wàn)的客戶遍及芬蘭和歐洲。Nonetheless, every brand and logo design needs an occasional refresher to stay in touch with customer preferences and current styles.然而,每個(gè)品牌和標(biāo)識(shí)語(yǔ)設(shè)計(jì)需要偶爾進(jìn)修班保持接觸,以客戶的喜好和當(dāng)前的風(fēng)格。

This logo design has been criticized, especially the pointy edges on the lettering that some people find unfriendly and overly angular. 這個(gè)標(biāo)志設(shè)計(jì)一直被批評(píng),特別是尖邊刻字,有些人在找到不友善和過(guò)度角。However, these elements add an ‘engineered’ feeling that is complimentary to an airline brand along with a very contemporary Nordic charm that many will find attractive. 然而,這些元素添加一個(gè)“工程的感覺就是一個(gè)航空公司贈(zèng)送品牌連同一個(gè)非常現(xiàn)代的北歐魅力,將有許多人認(rèn)為有吸引力的東西。The similarity to the former logo design will ensure that the company doesn’t lose the attention of its existing customers.長(zhǎng)壽酒店標(biāo)志設(shè)計(jì)相似前標(biāo)志設(shè)計(jì)將確保公司不會(huì)失去現(xiàn)有客戶的注意。

Part of the reason for this new brand and logo design is the company’s attempt to expand more into international markets. 的部分原因,這個(gè)新品牌和標(biāo)識(shí)語(yǔ)設(shè)計(jì)是公司試圖擴(kuò)張到國(guó)際市場(chǎng)。Rebranding is almost always a part of large expansions, because one’s logo design is an essential part of a brand’s appeal. 重新定位幾乎總是一個(gè)一個(gè)大的存在的一部分,因?yàn)橐粋€(gè)擴(kuò)展的標(biāo)識(shí)語(yǔ)設(shè)計(jì)是一個(gè)重要的部分品牌的上訴。Whether this brand appeals more to markets in the UK and the continent remains to be seen, but we think this is a positive overall change for the company. 這是否品牌市場(chǎng)的上訴更多英國(guó)和歐洲大陸還有待觀察,但我們認(rèn)為這是一個(gè)積極的整體變更為公司提供建議。If your company is planning an expansion or any other move that involves a change in customer base, consult a logo designer to see if your logo and brand can go the distance.如果你的公司正在計(jì)劃一個(gè)擴(kuò)張或任何其他行動(dòng)包括改變的客戶基礎(chǔ),請(qǐng)教一個(gè)長(zhǎng)壽標(biāo)志設(shè)計(jì)師來(lái)看看你的長(zhǎng)壽商標(biāo)和品牌可以去遠(yuǎn)方。